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丁香人才 > 职位招聘 >公关市场营销招聘 >市场研究分析调研招聘 >上海市场研究分析调研招聘 >策略规划Strategic Planner招聘

策略规划Strategic Planner

麦肯健康传播McCann Health Greater China 2017-06-27发布 2017-09-15截止
  • 学历要求: 本科
  • 英语要求: 熟练
  • 年龄要求: 不限
  • 专业要求: 不限
  • 工作年限: 不限
  • 月薪范围: 面议
  • 职位性质: 全职
  • 工作地点: 上海市
  • 职称要求: 不限
  • 招聘人数: 若干

职位描述

Market Research
• Conducting field research interviews that includes one-on-one sessionswithdoctors, medical reps, patients, caregivers, and otherspecialists/stakeholders
• Conducting field surveys for competitive analysis that includescapturing pictures from hospital visits, chemist visits andpatient/caregiver home visits
• Conducting desk research that includes online research and libraryresearch
• Compiling, segmenting and formatting all the research material intoresearch report to be shared informally (within the agency) or formally(outside the agency)
• Summarizing client research for internal discussions and otherpurposes

Market Mapping & Insight Mining
• Conducting marketing mapping (environment analysis) on the basis ofmarket research that includes summary of key findings according to thedifferent stakeholders
• Deriving key strategic imperatives from the market mapping exercisethat will feed
into brand strategy development
• Conducting attitude and behavior analysis of doctors, patients,caregivers and other stakeholders based on the market research
• Deriving key insights from the above analysis that will feed intobrand strategy development

Brand Strategy Development
• Summarizing client brand strategy objectives and existing brand plans
• Developing key brand strategy elements on the basis of brandobjectives and available research & analysis data
• Providing the central communication idea for creative and engagementplan development
• Writing and/or supervising creative brief

Engagement Plan Development
• Drafting engagement objectives based on the brand strategy
• Developing engagement plans with client services team and othersupport functions like CMG, MRM, Momentum, UM and outside 3rd parties

Client Brand Monitoring
• Monitoring client and competitive brand news and development on aregular
(fortnightly/monthly) basis and sharing findings with internal teams andclient
• Monitoring implementation of engagement plan on a regular basis andupdating
the plan accordingly

Support Initiatives
• Supporting client services in development of standard work documentssuch as
SOW, costings, agreements, team structures, meeting agendas, brandvision
videos, research concept boards etc.

联系人: Nancy Qiu

地    址:上海市淮海中路1045号淮海国际广场21楼

麦肯健康传播公司是全球最大的传播集团之一——麦肯世界集团(McCannWorldgroup)下属的专注于医疗健康领域的广告公司,是第一个进入中国的医疗健康领域的国际4A广告和传播公司并始终保持着行业领导地位。
麦肯健康拥有亚太区最大的医疗健康传播服务网络,向众多国际知名医疗健康公司,包括:生物医药,医疗器械,健康消费,健康食品,饮料及营养品公司提供市场策略、定位、创意、医学支持和服务等整合服务。
公司一贯秉承“善诠涵意,巧传真实(TRUTH WELL TOLD)”的服务宗旨,尤其在医疗健康领域,更需要将医学和传播更好地结合在一起,把医学的“证 ...详情

单位概况

麦肯健康传播McCann Health Greater China
近两周应聘简历处理率:20%
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规模不详
上海市淮海中路1045号淮海国际广场21楼
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