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策划/资深策划 Planner/Senior Planner (BEIJING)

麦肯健康传播McCann Health Greater China 2016-12-10发布 2017-01-21截止
  • 学历要求: 本科
  • 外语要求: 不限
  • 年龄要求: 不限
  • 专业要求: 不限
  • 工作年限: 三年以上
  • 月薪范围: 面议
  • 职位性质: 全职
  • 工作地点: 北京市
  • 职称要求: 不限
  • 招聘人数: 若干

职位描述

Responsibilities:
• Managing planning for McCann Humancare client brands (pharma and healthcare)
o Brand strategy & brand plan development
o Brand custodianship and management
o Business entry, development and expansion initiatives for clients
o Trend-mapping and insight studies
• Managing a junior planner and/or interns
o Supervision of regular day-to-day work and pitches
o Training and development of reporting people
• Liaising with clients and industry partners on a regular basis
o Thought leadership
o New business initiatives
o Corporate promotion initiatives
Suitable Profile:
• 3-5 years in advertising (of which at least 1-2 years should be in planning)
• Current Position of Candidate - Associate Planner or Planner with a healthcare agency (MDS, Suddler, ogilvy health, local healthcare agencies, healthcare websites etc.)
• Proficiency in marketing, advertising and brand strategy concepts
• Strong understanding of pharma marketing and hospital channel promotions
• Excellent communication skills in Mandarin and English (overseas candidate preferred)
• Experience in FMCG and consumer brands (Health, OTC medicine and wellness brands desired but not necessary)

联系人: Nancy Qiu

地    址:上海市淮海中路1045号淮海国际广场21楼

麦肯健康传播公司是全球最大的传播集团之一——麦肯世界集团(McCann Worldgroup)下属的专注于医疗健康领域的广告公司,是第一个进入中国的医疗健康领域的国际4A广告和传播公司并始终保持着行业领导地位。
麦肯健康拥有亚太区最大的医疗健康传播服务网络,向众多国际知名医疗健康公司,包括:生物医药,医疗器械, 健康消费,健康食品,饮料及营养品公司提供市场策略、定位、创意、医学支持和服务等整合服务。
公司一贯秉承“善诠涵意,巧传真实(TRUTH WELL TOLD)”的服务宗旨,尤其在医疗健康领域,更需要将医学和传播更好地结合在一起,把医学的“证 ...详情

单位概况

麦肯健康传播McCann Health Greater China
近两周应聘简历处理率:20%
其他 
其他单位 其他
规模不详
上海市淮海中路1045号淮海国际广场21楼
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