策划/资深策划 Planner/Senior Planner (BEIJING)

面议 北京 3-5年 本科 全职
麦肯健康传播McCann Health Greater China 2017-07-28 更新 2017-09-15 截止

策划/资深策划 Planner/Senior Planner (BEIJING)

职位描述
Responsibilities:
• Managing planning for McCann Humancare client brands (pharma andhealthcare)
o Brand strategy & brand plan development
o Brand custodianship and management
o Business entry, development and expansion initiatives for clients
o Trend-mapping and insight studies
• Managing a junior planner and/or interns
o Supervision of regular day-to-day work and pitches
o Training and development of reporting people
• Liaising with clients and industry partners on a regular basis
o Thought leadership
o New business initiatives
o Corporate promotion initiatives
Suitable Profile:
• 3-5 years in advertising (of which at least 1-2 years should be inplanning)
• Current Position of Candidate - Associate Planner or Planner with ahealthcare agency (MDS, Suddler, ogilvy health, local healthcareagencies, healthcare websites etc.)
• Proficiency in marketing, advertising and brand strategy concepts
• Strong understanding of pharma marketing and hospital channelpromotions
• Excellent communication skills in Mandarin and English (overseascandidate preferred)
• Experience in FMCG and consumer brands (Health, OTC medicine andwellness brands desired but not necessary)
职位要求
  • 本科

  • 3-5年

工作地址

北京

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联系人
Nancy Qiu recruit.shanghai@mccann.com
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