Marketing Manager

面议 上海 经验不限 学历不限 全职
上海嘉会国际医院 2016-11-08 更新 2017-01-30 截止

Marketing Manager

职位描述
POSITION SUMMARY:
Direct the marketing and communications team in developing strategicmarketing/communication plans and implementing marketing projects inaccordance with the TBH overall strategic plan. Responsible for mattersrelated to the hospital’s marketing, public and community relations,advertising, internal and external communications.
ESSENTIAL TASKS:
n Innovate with TBH leadership to develop and implement marketing andbranding strategy to create consistent brand image and generatetop-of-mind brand awareness
n Lead the content team on content planning and generation; developdepartment budget and conduct data-driven result measurement
n Review marketing material requests, liaise between internal clientsand content team including setting realistic expectations, providingdetailed direction to the design team and coordinating production ofcollateral materials across all marketing channels
n Fosters positive relationships with media to maintain and enhancecompany brand image. Supervise the PR specialist to facilitate PRinitiatives
n Develops, coordinates and maintains community relations activitiesconsistent with hospital’s strategic plan, including educationalsessions, job fairs and CSR events
n Represent or co-represent the brand with senior management to dealwith external stakeholders including but not limited to media, physiciangroups, academic institutions or business partners, etc.

ADDITIONAL DUTIES:
n Provide support to other departments upon request
KNOWLEDGE, SKILLS, and ABILITIES:
n Strong strategic development, annual planning and effective KPIsetting skills to meet long-term and short-term marketing objectives anddemonstrate team’s performance to the senior management
n Innovative yet practical thinking on conceptualizing and designingmarketing programs/campaigns to meet objectives and create impact.
n Strong writing and editing background needed. Extensive knowledge andexperiences in digital marketing
n Demonstrable knowledge and experience in managing PR relatedpractices, including but not limited to media relations, stakeholdermapping, community outreach, crisis management, event management, etc.
n Great communication and coordination skills, both written and oral inEnglish and Mandarin
n Previous experience in healthcare service or premium service industrywould be a plus
EQUIPMENT/SOFTWARE:
n Master in Microsoft Office suite including MS Project
POSITIONS SUPERVISED:
n Content team, PR specialist and Marketing associates
EDUCATION, EXPERIENCE, and LICENSES/CERTIFICATIONS:
n Bachelor’s degree or above. Education background in Marketing, PublicRelations, Journalism, life science or related area preferred
n Minimum 5 years working experience. In-house marketing position withMNCs in healthcare, consumer-facing, service-oriented industriespreferred
n Fully comfortable with multi-cultural, start up working environment

职位要求
  • 学历不限

  • 经验不限

工作地址

上海

查看地图
联系人
recruitment 021-53892088 jihjobs@jiahui.com
Copyright © 2007-2017 DXY All Reserved. 浙B2-20070219(含BBS)