丁香人才 > 职位招聘 >辅助科室及护理招聘 >北京辅助科室及护理招聘 >United Family Healthcare –Market Development Officer-市场发展主任-北京-01235招聘

United Family Healthcare –Market Development Officer-市场发展主任-北京-01235

和睦家医疗 2016-12-11发布 2017-01-22截止
  • 学历要求: 本科
  • 英语要求: 熟练
  • 年龄要求: 不限
  • 专业要求: 不限
  • 工作年限: 三年以上
  • 月薪范围: 面议
  • 职位性质: 全职
  • 工作地点: 北京市
  • 职称要求: 不限
  • 招聘人数: 1人

职位描述

岗位职责
Day-to-day compiling, updating, and improvement of highly pertinent market research data from which the company will make strategic marketing decisions regarding existing and new markets. This includes sourcing competitor information, crafting spreadsheets and charts, working with outside market survey companies, and other such research activities;
o Brainstorming and forming marketing strategies for existing, but especially for new markets, aimed at building patient volume and increasing revenue for all facilities, current and future;
o Setting-up and fostering strategic alliances with important stakeholders in current and future markets;
o Contacting new potential partners and key market drivers in markets that UFH considers for expansion, maintaining an orderly database of these stakeholders;
o Attending stakeholder meetings with the VP of Marketing and Communications and take notes, following up on specific activities that result from these meetings;
o Developing targeted marketing campaigns, especially for non-insured stakeholders;
o Building self-contained, packaged marketing programs aimed at increasing awareness and knowledge of the UFH model to new potential stakeholders who are unfamiliar with the UFH brand;
o Deepening brand value by helping to maintain a strong Visual Identity database;
o Reviewing all relevant daily Chinese media stories and relaying key information to the VP Marketing and Communications and others;
o Reviewing share of voice media reporting and helping create strategies to improve media placement return on investment, especially for developing markets;
o Compiling marketing reports for other UFH colleagues as well as market-level colleagues;
o General liaison and coordination with the UFH/Chindex development team;
o Vetting UFH corporate sponsorship opportunities;
o Protecting brand and visual identity by reviewing Chinese language materials and signage produced for the public.
 Carry out certain administrative work such as:
o Follow-up on key client or stakeholder requests;
o Provide hospital tours for key customers as available;
o Regular relationship management with existing UFH key stakeholders;
o Prepare marketing materials as needed;
o Prepare and present monthly and quarterly activity reports;
o Create PowerPoint presentations;
o Track UFH projects and coordinate with market level facilities.
 Provide ongoing input to and be ready to assist with projects as requested by the GM of Beijing market, assisting with such projects as media management, local relationship building, and more.
任职条件
Bachelor’s (University) Degree;
 At least three years experience in marketing/communications in a health care related setting in China;
 Proven experience in results driven daily communication with both; international and domestic based senior management level executives;
 Proven experience in positively managing budgets and working with market analysis statistical models;
 Media relations skills a plus.
Strong research capabilities;
 Excellent interpersonal skills;
 Communication skills are paramount, both in dealing with potential market drivers outside the organization and with people at all levels within the organization;
 Good computer (MS Office) skills;
 Professional presentation and manner;
 Ability to deliver exceptional value through relationships at all times;
 Strong ability to handle multiple priorities and tasks;
 Have drive, determination, demonstrated commitment, and the desire to be successful;
 Excellent English language skills, both spoken and written
 Team player and also able to work independently in setting up and completing tasks.
Experience creating and executing health care marketing campaigns and promotions;
 Experience with calling on new customers, introducing health care services to new potential partners;
 Clear understanding of marketing models, key marketing metrics, and economic statistical analysis
职位概述
Under the direction of the UFH Vice President of Marketing and Communications, to assist in compiling and updating highly pertinent market research data, developing targeted marketing strategies, strengthening communications capabilities, increasing awareness, enhancing brand value, and executing UFH-led marketing tactics, especially for new markets where UFH plans growth.
部门概述
和睦家医疗集团是中国境内第一家按国际标准设立、诊疗技术领先的综合性医疗机构,我们的宗旨是:在家庭般温馨舒适的就诊环境里,为患者提供独特的、全方位的医疗服务.

联系人: 人力资源HR

地    址:北京市朝阳区将台路2号

Pioneering Healthcare in China: United Family Healthcare


United Family Healthcare (UFH) is an international hospital and clinic network that provides private, premium healthcare. Founded in 1997, UFH has remained true to its pioneering vision. All UFH hospitals and clinics provide patients with high quality premium healthcare in a personalized setting, often surpassing the standard of service found elsewhere in Asia or the world.


Beijing United Family Hospital (BJU ...详情

单位概况

和睦家医疗
近两周应聘简历处理率:20%
医疗/护理/保健/卫生
民营医院 其他
500~999人
北京市朝阳区将台路2号
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