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丁香人才 > 职位招聘 >公关市场营销招聘 >北京公关市场营销招聘 >UFH Marketing Communication Director-北京-01255招聘

UFH Marketing Communication Director-北京-01255

和睦家医疗 2017-06-24发布 2017-09-15截止
  • 学历要求: 大专
  • 英语要求: 良好
  • 年龄要求: 不限
  • 专业要求: 不限
  • 工作年限: 十年以上
  • 月薪范围: 面议
  • 职位性质: 全职
  • 工作地点: 北京市
  • 职称要求: 不限
  • 招聘人数: 1人

职位描述

岗位职责
• Develop and implement annual marketing plan on time, within budget tomeet and exceed expectation
• Work with agency to develop full sets of education and promotion videoto promote the brand and various services of UFH;
• Evaluate sponsorship opportunities, negotiate all UFH media investment
• Supervise the operations of UFH branded properties (company website,Wechat, Weibo) to build positive WOM for UFH and re-enforce customerloyalty
• Leverage CRM systems for lead generation, up sell, cross sellopportunities in order to drive patient volume and revenue for allfacilities and service areas.
• Oversee a team of 5-15 people to support materials/services in thearea of marketing, communications and public relations;
• Conduct market research projects (qualitative and quantitative) todevelop in-depth understanding of customer base;
• Work with legal and other UFH functions to protect UFH brand’sintellectual property rights.
• Negotiate with agencies and partners to secure agreements that arebeneficial to the company, both long term and short term;
• Other duties as directed
任职条件
• Over 10 years proven experience in service industry or healthcareindustry, with strong background in brand management and directmarketing
• At least 5 years of management and team-leading experience
• Medical background strongly preferred
• College/University degree above
• Fluent in Chinese and English
• High level of familiarity with digital marketing vehicles(websites,SNS, etc)
• Proficient with CRM systems (MS Dynamics)
• Clear understanding of marketing models, key metrics and statisticalanalysis
• Excellent analytical, strategic thinking skills; strong learningability
• Strong leadership and management capabilities
• Comfortable working in a fast growing, entrepreneur organization withminimal supervision
职位概述
• Lead the development and implementation of UFH brand strategies,marketing communications, and public relations activities, both externaland internal, to maximize both long term and short term interests ofUFH.
• Leverage digital marketing vehicles such as SNS to enhance UFHcorporate image and premium brand positioning in market place; utilizeCRM systems to re-enforce customer loyalty and acquire new customers todrive patient volume and revenue for all facilities and services.
• Conduct relevant market research, monitor competitive movements andmarket trends; Collaborate with business development and legal functionon strategic planning and intellectual property rights protection.
• Work with cross functional team (medical staff, finance, sales, etc)to establish pricing strategies, develop product/service bundles tomaximize revenue and profit for all facilities and services.
• Provide UFH branding guidelines and principles for service locationsand multi-disciplinary areas to follow in order to ensure a consistentUFH presence in market place as well as premium positioning in front ofconsumers.
部门概述
和睦家医疗集团是中国境内第一家按国际标准设立、诊疗技术领先的综合性医疗机构,我们的宗旨是:在家庭般温馨舒适的就诊环境里,为患者提供独特的、全方位的医疗服务.

联系人: 人力资源HR

地    址:上海市长宁区仙霞路1139号

关于和睦家医疗

和睦家医疗(United FamilyHealthcare),是在华具备高水平的开拓性医疗机构。和睦家在亚洲的宗旨是,提供综合性的医疗服务,创造以患者为中心的家庭式就医环境。

和睦家医疗成立20年来,已经在北京、上海、天津、广州、无锡和青岛设立了医院及诊所,为当地居民提供高质量的医疗服务。北京、上海和广州的和睦家医院及诊所已经通过了国际联合医疗委员会(JCI)的认证,这是和睦家一贯宗旨的最好例证:坚守国际标准的医疗品质,确保患者的安全健康,提供卓越的医疗服务。

北京和睦家医院(BJU)

公司地址:朝 ...详情

单位概况

和睦家医疗
近两周应聘简历处理率:20%
医疗/护理/保健/卫生
民营医院 其他
1000~9999人
上海市长宁区仙霞路1139号
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