丁香人才 > 职位招聘 >公关市场营销招聘 >北京公关市场营销招聘 >UFH Marketing Communication Director-北京-01255招聘

UFH Marketing Communication Director-北京-01255

和睦家医疗 2016-12-03发布 2017-01-22截止
  • 学历要求: 大专
  • 英语要求: 良好
  • 年龄要求: 不限
  • 专业要求: 不限
  • 工作年限: 十年以上
  • 月薪范围: 面议
  • 职位性质: 全职
  • 工作地点: 北京市
  • 职称要求: 不限
  • 招聘人数: 1人

职位描述

岗位职责
• Develop and implement annual marketing plan on time, within budget to meet and exceed expectation
• Work with agency to develop full sets of education and promotion video to promote the brand and various services of UFH;
• Evaluate sponsorship opportunities, negotiate all UFH media investment
• Supervise the operations of UFH branded properties (company website, Wechat, Weibo) to build positive WOM for UFH and re-enforce customer loyalty
• Leverage CRM systems for lead generation, up sell, cross sell opportunities in order to drive patient volume and revenue for all facilities and service areas.
• Oversee a team of 5-15 people to support materials/services in the area of marketing, communications and public relations;
• Conduct market research projects (qualitative and quantitative) to develop in-depth understanding of customer base;
• Work with legal and other UFH functions to protect UFH brand’s intellectual property rights.
• Negotiate with agencies and partners to secure agreements that are beneficial to the company, both long term and short term;
• Other duties as directed
任职条件
• Over 10 years proven experience in service industry or healthcare industry, with strong background in brand management and direct marketing
• At least 5 years of management and team-leading experience
• Medical background strongly preferred
• College/University degree above
• Fluent in Chinese and English
• High level of familiarity with digital marketing vehicles(websites, SNS, etc)
• Proficient with CRM systems (MS Dynamics)
• Clear understanding of marketing models, key metrics and statistical analysis
• Excellent analytical, strategic thinking skills; strong learning ability
• Strong leadership and management capabilities
• Comfortable working in a fast growing, entrepreneur organization with minimal supervision
职位概述
• Lead the development and implementation of UFH brand strategies, marketing communications, and public relations activities, both external and internal, to maximize both long term and short term interests of UFH.
• Leverage digital marketing vehicles such as SNS to enhance UFH corporate image and premium brand positioning in market place; utilize CRM systems to re-enforce customer loyalty and acquire new customers to drive patient volume and revenue for all facilities and services.
• Conduct relevant market research, monitor competitive movements and market trends; Collaborate with business development and legal function on strategic planning and intellectual property rights protection.
• Work with cross functional team (medical staff, finance, sales, etc) to establish pricing strategies, develop product/service bundles to maximize revenue and profit for all facilities and services.
• Provide UFH branding guidelines and principles for service locations and multi-disciplinary areas to follow in order to ensure a consistent UFH presence in market place as well as premium positioning in front of consumers.
部门概述
和睦家医疗集团是中国境内第一家按国际标准设立、诊疗技术领先的综合性医疗机构,我们的宗旨是:在家庭般温馨舒适的就诊环境里,为患者提供独特的、全方位的医疗服务.
该单位 HR 近两周的应聘简历处理率: 20%

联系人: 人力资源HR

地    址:北京市朝阳区将台路2号

Pioneering Healthcare in China: United Family Healthcare


United Family Healthcare (UFH) is an international hospital and clinic network that provides private, premium healthcare. Founded in 1997, UFH has remained true to its pioneering vision. All UFH hospitals and clinics provide patients with high quality premium healthcare in a personalized setting, often surpassing the standard of service found elsewhere in Asia or the world.


Beijing United Family Hospital (BJU ...详情

Copyright © 2007-2016 DXY All Reserved. 浙B2-20070219(含BBS) (浙)-经营性-2012-0008 浙卫网审[2014] 40号