岗位职责 • Develop and implement annual marketing plan on time, within budget tomeet and exceed expectation • Work with agency to develop full sets of education and promotion videoto promote the brand and various services of UFH; • Evaluate sponsorship opportunities, negotiate all UFH media investment • Supervise the operations of UFH branded properties (company website,Wechat, Weibo) to build positive WOM for UFH and re-enforce customerloyalty • Leverage CRM systems for lead generation, up sell, cross sellopportunities in order to drive patient volume and revenue for allfacilities and service areas. • Oversee a team of 5-15 people to support materials/services in thearea of marketing, communications and public relations; • Conduct market research projects (qualitative and quantitative) todevelop in-depth understanding of customer base; • Work with legal and other UFH functions to protect UFH brand’sintellectual property rights. • Negotiate with agencies and partners to secure agreements that arebeneficial to the company, both long term and short term; • Other duties as directed 任职条件 • Over 10 years proven experience in service industry or healthcareindustry, with strong background in brand management and directmarketing • At least 5 years of management and team-leading experience • Medical background strongly preferred • College/University degree above • Fluent in Chinese and English • High level of familiarity with digital marketing vehicles(websites,SNS, etc) • Proficient with CRM systems (MS Dynamics) • Clear understanding of marketing models, key metrics and statisticalanalysis • Excellent analytical, strategic thinking skills; strong learningability • Strong leadership and management capabilities • Comfortable working in a fast growing, entrepreneur organization withminimal supervision 职位概述 • Lead the development and implementation of UFH brand strategies,marketing communications, and public relations activities, both externaland internal, to maximize both long term and short term interests ofUFH. • Leverage digital marketing vehicles such as SNS to enhance UFHcorporate image and premium brand positioning in market place; utilizeCRM systems to re-enforce customer loyalty and acquire new customers todrive patient volume and revenue for all facilities and services. • Conduct relevant market research, monitor competitive movements andmarket trends; Collaborate with business development and legal functionon strategic planning and intellectual property rights protection. • Work with cross functional team (medical staff, finance, sales, etc)to establish pricing strategies, develop product/service bundles tomaximize revenue and profit for all facilities and services. • Provide UFH branding guidelines and principles for service locationsand multi-disciplinary areas to follow in order to ensure a consistentUFH presence in market place as well as premium positioning in front ofconsumers. 部门概述 和睦家医疗集团是中国境内第一家按国际标准设立、诊疗技术领先的综合性医疗机构，我们的宗旨是：在家庭般温馨舒适的就诊环境里，为患者提供独特的、全方位的医疗服务.