丁香人才 > 职位招聘 >公关市场营销招聘 >市场企划经理及专员招聘 >北京市场企划经理及专员招聘 >Marketing and Communications Manager市场传媒经理招聘

Marketing and Communications Manager市场传媒经理

  • 学历要求: 本科
  • 英语要求: 熟练
  • 年龄要求: 不限
  • 专业要求: 工商管理学,公共管...
  • 工作年限: 五年以上
  • 月薪范围: 面议
  • 职位性质: 全职
  • 工作地点: 北京市
  • 职称要求: 不限
  • 招聘人数: 若干

职位描述

A. Overall Purpose Of The Job (Brief description of the primary purpose of this position)

In line with the China Sales and Marketing Strategy, this role will develop and implement marketing communications activities for China with a focus on the Chinese Market.

As a key member of the Raffles Medical China marketing team, this person will be responsible for the development and execution of an innovative and effective marketing strategy with a focus on digital marketing campaigns and events, aimed at driving clinic utilization and new membership/product sales amongst corporate clients and patients.

B. Key Responsibilities (Critical responsibilities and skills of this position, listed in order of importance)

1. In conjunction with the Clinics Marketing Manager design and execute a Chinese marketing strategy inclusive of events, campaigns and communications.
2. Develop and execute our digital strategy by localisation and maintenance of the website and management of our social media profile.
3. Ensure quality of Chinese translation and accurate representation of Raffles Medical n in all internal and external communications.
4. Monitor effectiveness of Marketing campaigns and report on results.
5. Develop relationships with media contacts and manage the media aspect of China’s marketing and communications initiatives, including coordinating press materials and content creation.
6. Support a vibrant client and patient education programme and conceptualise innovative ways to touch clients and end users in the corporate sectors, with the aim to increase utilisation clinic services.
7. Participate in and/or lead strategic business projects on an ad-hoc basis, as required by the business.

C. Job Profile

Required Skills and Knowledge (Brief description of technical knowledge or skills needed to perform the job)
• Digital capabilities – experience with WeChat management, WeChat tools, website development and management
• Ability to drive organise and execute events, translate materials, manage projects
Required Competencies (Critical behaviours necessary to successfully perform the job)
• Strong Business acumen with a focus on marketing skill set
• Hands on and detailed-oriented
• Strong writing skills and experience writing and translating technical information into simple and compelling value propositions
• Strong planning, organizational and leadership skills
• Strong communication capabilities; native mandarin Chinese and competent in spoken and written English
• Team player: comfortable and willing to work in cross-functional and diverse teams
• Client and patient centric orientation
• Proven, strong ability to execute job requirements on time, with superior quality
Required Work Experience (Brief description of the job-related experience needed to perform the job)
Incumbent must have the following expertise/track record:
• Digital expertise and experience - Developed and successfully executed digital marketing campaigns, developed and managed online tools including website management, WeChat.
• Ideally 5-7 years of experience in marketing, business or related field; experience in service marketing preferred.
• Proven track-record in working successfully in teams
• Dynamic individual with demonstrated ability to meet/exceed set quantitative objectives in previous positions.
Required Qualifications (Brief description of the educational background needed to perform the job)
• University graduate, preferably in business studies, marketing or communications at a postgraduate level preferred
Required Languages (Brief description of the language skills needed to perform the job)
• Fluent in Mandarin Chinese with strong written and oral capabilities ; Fluent English
Travel / Rotation Requirements (Brief description of any travel or rotation requirements)
• If needed
该单位 HR 近两周的应聘简历处理率: 20%

联系人: HR Dept

地    址:北京市朝阳区新源里16号琨莎中心1座105室

Raffles Medical Group (RMG) is a leading private healthcare provider in Asia, operating medical facilities in thirteen cities in Singapore, China, Japan, Vietnam and Cambodia. It is the only private medical provider in Singapore that owns and operates a fully integrated healthcare organisation comprising a tertiary hospital, a network of family medicine and dental clinics, insurance services, Japanese and Traditional Chinese Medicine clinics, and a consumer healthcare divisio ...详情

热门职位

Copyright © 2007-2016 DXY All Reserved. 浙B2-20070219(含BBS) (浙)-经营性-2012-0008 浙卫网审[2014] 40号