Japanese Marketing and Account Manager市场及客户经理（日本籍）
A. Overall Purpose Of The Job
Overall responsibility for Japanese Marketing Plan and execution inChina, including strategy development, implementation of marketinginitiatives geared towards driving patient utilization and corporateclient engagement.
Foster strong relationships with Japanese corporate clients todemonstrate the Raffles medical value proposition and act as keymarketing liaison with Japanese community in Beijing and Tianjin, whileplanning and providing direction for Japanese community activitiesChina-wide.
B. Key Responsibilities
Marketing Strategy and Implementation • In conjunction with the Marketing Manager and Clinic management team,develop the Marketing Strategy for Japanese business in China. • Deliver innovative, quality B2B and B2C marketing campaigns andinitiatives aimed building the Japanese corporate and patient business. • Organise and manage Japanese Clinic tours or visits in Beijing. • Update relevant information on Japanese capabilities in China on thewebsite. • Manage the Japanese media plan in China, inclusive of budget,coordination of media articles and advertising execution, as agreed withMarketing Manager. • Regularly report on Raffles Medical Japanese media activities inChina.
Account Management • Develop relationships with new and existing customers to provideaccount stability. • Ensure that all Raffles Medical products, services and deliveryprocesses are fully understood by the client and utilised by end-users. • Respond to clients service requests/complaints in an efficient manner • Provide regular activity reporting to client
Business Development • Strategic input to development of new clinic locations, research onnew markets, competitors and associated marketing activities. • Monitor and report on Japanese competitive intelligence for Chinamonthly in line with Clinic Competitor Analysis. • Prepare Japanese clinic Collaterals and overall responsibility forexecution of marketing events targeted at driving Japanese business.
Community Liaison Duties • Identify and organize events for medical support or sponsorship in aidto meet company revenue objectives, such as: First Aid Stations forSports or School Events, Medical Standbys for high profile CorporateEvents, Chamber of Commerce and Japanese embassy and Associationseminars, Doctor talk seminars, Medical Orientation Sessions, ClinicTours and Information Booths. • Overall responsibility for marketing of International SOS products andservices to Japanese business community and end-user communities inChina. Embassy, schools, chambers of commerce, expat compounds,relocation companies, and hotels. • Liaise with community contacts on a regular basis through clientmeetings, mail outs, clinic newsletters and telephone contacts.
Projects Support • Support the China business priorities on new clinics and otherresearch projects, as required.
Additional responsibilities may apply.
C. Job Profile
Required Skills and Knowledge (Brief description of technical knowledgeor skills needed to perform the job) • Japanese native with fluent Japanese • Good understanding of Japanese culture and Japanese business manner.
Required Competencies (Critical behaviors necessary to successfullyperform the job) • Good time management skills. • Detail oriented & well organized. • Good people and communication skills. • Ability to work individually and/or with a team. • Language Skills: Japanese-Native, English-Business level (speaking andwriting), Chinese-a plus, but not necessary. • Strong Computer (word, Excel, Power-point, outlook) skills.
Required Work Experience (Brief description of the job-relatedexperience needed to perform the job) • Minimum 5 years marketing experience. • Customer Service & Networking Experience. • Working experience in service/medical industry.
Required Qualifications (Brief description of the educational backgroundneeded to perform the job) • Bachelor degree.
Required Languages (Brief description of the language skills needed toperform the job) • Japanese (Native level) and English (Business level: speaking &writing)
Travel / Rotation Requirements (Brief description of any travel orrotation requirements) • Yes, predominantly locally with overseas travel as required.