策略规划Strategic Planner

面议 上海 经验不限 本科 全职
麦肯健康传播McCann Health Greater China 2017-09-20 更新 2017-11-13 截止

策略规划Strategic Planner

职位描述
Market Research
• Conducting field research interviews that includes one-on-one sessionswithdoctors, medical reps, patients, caregivers, and otherspecialists/stakeholders
• Conducting field surveys for competitive analysis that includescapturing pictures from hospital visits, chemist visits andpatient/caregiver home visits
• Conducting desk research that includes online research and libraryresearch
• Compiling, segmenting and formatting all the research material intoresearch report to be shared informally (within the agency) or formally(outside the agency)
• Summarizing client research for internal discussions and otherpurposes

Market Mapping & Insight Mining
• Conducting marketing mapping (environment analysis) on the basis ofmarket research that includes summary of key findings according to thedifferent stakeholders
• Deriving key strategic imperatives from the market mapping exercisethat will feed
into brand strategy development
• Conducting attitude and behavior analysis of doctors, patients,caregivers and other stakeholders based on the market research
• Deriving key insights from the above analysis that will feed intobrand strategy development

Brand Strategy Development
• Summarizing client brand strategy objectives and existing brand plans
• Developing key brand strategy elements on the basis of brandobjectives and available research & analysis data
• Providing the central communication idea for creative and engagementplan development
• Writing and/or supervising creative brief

Engagement Plan Development
• Drafting engagement objectives based on the brand strategy
• Developing engagement plans with client services team and othersupport functions like CMG, MRM, Momentum, UM and outside 3rd parties

Client Brand Monitoring
• Monitoring client and competitive brand news and development on aregular
(fortnightly/monthly) basis and sharing findings with internal teams andclient
• Monitoring implementation of engagement plan on a regular basis andupdating
the plan accordingly

Support Initiatives
• Supporting client services in development of standard work documentssuch as
SOW, costings, agreements, team structures, meeting agendas, brandvision
videos, research concept boards etc.
职位要求
  • 本科

  • 经验不限

工作地址

上海 查看地图

联系人

麦肯健康传播McCann Health Greater China

其他 

其他单位 其他

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