Product Manager Job

面议 上海 经验不限 学历不限 全职
GE通用电气(中国)医疗集团 2017-08-21 更新 2017-11-13 截止

Product Manager Job


Role Summary/Purpose: Plan, coordinate and manage all marketingelements for the responsible customer segments including marketunderstanding, marketing plan development, formulating a targeted valueproposition and tailoring the marketing mix for the segment. Create andimplement marketing strategies for the responsible brands.
Essential Responsibilities:
- Understanding market threats and opportunities, market trends /customer insights and competition

- Developing marketing strategies and the tactical solutions for theresponsible segments / brands by smartly applying segmentation,targeting and positioning

- Creating and implementing marketing plans through internal training,customer education collaboration, key account involvement / projects

- Aligning resources (MPS, R&D, central marketing, MarComm, PR,etc.)

- Developing and maintaining key opinion leaders (KOL) pool

- Managing budget for promotional activities and travels

- Owning business of the responsible brands / segment through businessreviews, key account involvement, performance monitoring and utilizationof programs

- Product life cycle management
- Degree in Radiology or related field

- Bachelor’s Degree

- 3+ years’ experience in marketing, product marketing or related field

- Excellent communications / influencing skills

- Strong analytical and process skills

- Strong PowerPoint and presentation skills

- High proficiency in English to support global communication
Additional Eligibility Qualifications:
Desired Characteristics:
- Proven performance track record
- MBA or Master’s degree in Marketing or related field
- Healthcare product / industry acumen

  • 学历不限

  • 经验不限



Zhang Fan




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