Marcom Specialist (011760)

10,000-15,000 上海浦东新区 3-5年 本科 全职
和睦家医疗(北京和睦家医院) 2024-04-27 更新 2025-03-30 截止
Marcom Specialist (011760)
职位福利
五险一金 带薪年假 节日福利 工作餐 商业保险 定期体检
职位描述
岗位职责:
Essential Duties & Responsibilities:
The event & product management specialist ensures consistency inapproach and standards of each event and product, supporting the brandimage of UFH in the Shanghai market by performing following duties:
1)Event Management:
• Take ownership of the organization of designated events, includingevent planning, design, budget, promotion and delivery.
• Ensure each event is delivered on time and within the designated budget.
• Liaise with clients - both internal and external - to identify theirneeds and to ensure customer satisfaction
• Propose ideas for new events as well as improvements of the quality ofevents, with the ultimate objective to increase brand awareness andpatient volumes.
• Ensure compliance with insurance, legal, health and safety obligations
• Cooperate with marketing and PR to promote and publicize events where appropriate
• Proactively handle any arising issues and troubleshoot any emergingproblems during events.
• Conduct pre- and post-event evaluations and report on outcomes.Provide regular feedback to relevant stakeholders.
Internal & External Relationships:
• Work closely with the marketing, sales & supporting teams andthird-party vendors to launch events on time and on budget.
• Establish productive and professional relationships with key personnelacross the UFH network.
2)Product Management:
• Help create and carry out marketing strategies that drive loyalpatient volumes by working closely with the marketing director and teammates.
• Work closely with medical staff to understand target audiences andofferings that drive awareness for departments including ortho, surgery,dental, dermatology and others.
• Draft and implement marketing plans and campaigns that supportbusiness goals.
• Be actively involved in all elements of the marketing team’s efforts.
• Develop advertising and promotional opportunities and partnershipswithin the community.
• Generate innovative brand marketing ideas with specialist agenciesabove & below the line.
• Measure effectiveness, plan financial budgeting, and createstatistical reports
• Other work as assigned
3)Product Management:
• Help create and carry out marketing strategies that drive loyalpatient volumes by working closely with the marketing director and teammates.
• Work closely with medical staff to understand target audiences andofferings that drive awareness for departments including ortho, surgery,dental, dermatology and others.
• Draft and implement marketing plans and campaigns that supportbusiness goals.
• Be actively involved in all elements of the marketing team’s efforts.
• Develop advertising and promotional opportunities and partnershipswithin the community.
• Generate innovative brand marketing ideas with specialist agenciesabove & below the line.
• Measure effectiveness, plan financial budgeting, and createstatistical reports
•Other work as assigned
4)General
• Provide management with monthly, quarterly and annual performanceagainst pre-agreed Key Performance Indicators.
• Other duties and special projects as directed by management.
职位要求
  • 基础护理学

  • 本科

  • 3-5年

  • 不限

  • 1

工作地址

上海浦东新区上海市新金桥路1598号 查看地图

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医疗/护理/保健/卫生

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